A.C. Cooley
Basketball Skill Development Coach
We develop skill, work ethic, and mental toughness! Our players don't just practice moves against cones and invisible defenders. We make sure they test their skills against live defense and game-like situations.What makes my Basketball Academy different is that I offer skill development plus 3v3 and 5v5 games with certified referees! You get a chance to test your newly enhanced skills in live officiated games. This combination helps players achieve maximum development.People often ask which is more important: Training or playing? It’s not an either/or. They both are important. Training and not testing your newly enhanced skills against live competition doesn’t prepare you for games. Playing games without enhancing and correcting your current skills isn’t good either. Players who only play games are simply reinforcing bad habits by just playing games only.We train girls and boys from the middle school level through college. We welcome intermediate and advanced players. Advanced elementary school players are welcome for the academy sessions.We have separate group sessions for beginners. One-on-one sessions are available also.Call or text TODAY for a free consultation!
About
My name is Adrian “A.C.” Cooley. Basketball is my ministry. My services are not just about getting better at basketball but also using basketball to learn life lessons.I have been coaching basketball and doing skill development training in the Metro Atlanta area since 2015. Follow me on Twitter/X and Instagram @coachacooley(NEW) I also do consultations via phone and video. I advise parents and players about social-media marketing, getting more playing time, how to find an AAU/Travel team with the best fit, how to prepare for college recruiting, and all things basketball related. Click "CONTACT" to get more information.

Contact
For more information, please fill out the form below
Text
YOUTH BASKETBALL GUIDE
My name is Adrian “A.C.” Cooley. Basketball is my ministry. My services are not just about getting better at basketball but also using basketball to learn life lessons.Please enter your contact information in order to receive my FREE Youth Basketball Guide. Type "FREE" in the message field


Thank you
I will be in contact soon!
Youth Basketball Guide
ADVICE FOR PARENTS
3-on-3 Academy
Fun and Exciting!
The July 3x3 Academy will be rescheduled. Instead please signup for the Girls "Organized" Pickup games.3-on-3 Basketball is a great opportunity for players to get better at the fundamentals of the game. With three players instead of five, all players have a greater chance to be involved in the action.We have real experienced coaches, not parent volunteers, running the weekly skill development sessions. The coaches will teach concepts such as:- Moving without the ball (backdoor cuts, give and go, etc.)
- Pick and roll
- Dribble Handoffs
- and more ...

3v3 Academy
SESSION ONE
April 26th, May 3rd, May 10th, May 17thWe develop skill, work ethic, and mental toughness! Our players don't just practice moves against cones and invisible defenders. We make sure they test their skills against live defense and game-like situations.What makes my Basketball Academy different is that I offer skill development plus 3v3 and 5v5 games with certified referees! You get a chance to test your newly enhanced skills in live officiated games. This combination helps players achieve maximum development.People often ask which is more important: Training or playing? It’s not an either/or. They both are important. Training and not testing your newly enhanced skills against live competition doesn’t prepare you for games. Playing games without enhancing and correcting your current skills isn’t good either. Players who only play games are simply reinforcing bad habits by just playing games only.We train girls and boys from the middle school level through college. We welcome intermediate and advanced players. Advanced elementary school players are welcome for the academy sessions.We have also have separate group sessions for beginners. One-on-one sessions are available also.Call or text TODAY for a free consultation!

Testimonials
About my clinics and skill development sessions
** "My girls enjoyed the basketball clinic and the talent level " **
- Coach Reynolds, JC Booth Middle School
3x3 FAQ
- All games and skill development sessions will be atFayetteville Christian Church
114 Hickory Rd
Fayetteville, GA 30214- The academy will start April 26, 2025 and end on May 17, 2025.
- Optional Skill Development sessions will be every Saturday at 8:30am
- The games will be between 9:30am-11:00am every SaturdayNEW RULESThere is NO "make it take it"WATCH THE FOLLOWING EXAMPLE VIDEO
- Following each successful field goal or free throw a player from the non-scoring team shall "clear the ball" by dribbling or passing the ball from inside the
court directly underneath the basket (not from behind the end line) to a place on the court behind the arc.- Following each unsuccessful field goal or last free throw:
• If the offensive player rebounds the ball, he/she may continue to attempt to score without "clearing" or returning the ball behind the arc.
• If the defensive player rebounds the ball (including "air-balls", he/she must "clear" or return the ball behind the arc (by passing or dribbling).
• If the defensive team steals or blocks the ball, it must "clear" or return the ball behind the arc (by passing or dribbling).
• Possession of the ball given to either team following any dead ball situation shall start/resume with a checkball, i.e. an exchange of the ball (between the defensive and the offensive player) behind the arc at the top of the playing court.
Each team gets one 60 second time-out per gameSCORING
One point per basket inside the arc. Two points per basket outside the arc.
- A player will shoot one free throw after a foul if the player was in the act of shooting.
- A free throw is worth one point if the shooting foul occurs inside or on the three-point arc.
- A free throw is worth two points if the shooting foul occurs outside the three-point arc.
- A free throw is worth one point if the player is fouled while in the act of shooting and the player still successfully scores a basket.
Bonus Free Throws: One free throw will be given to a player fouled on the fifth team foul and all subsequent fouls by the opponent.ADDITIONAL RULES
- Each player will play at least four games every Friday
- There is no coaching at the games. Players will coach themselves.
- No coaching from parents or fans is allowed. Cheering is encouraged.
- The games will be three players against three players.
- Teams can have a maximum of five players.
- Each player must play at least 4 minutes a game.
- A team must have at least two players to start the game
- Ball size will be 28.5”
- Games are 10 minutes with a running clock.
- The clock will only stop on the referee's whistle during the last minute of the game
- The five-second closely guarded rule will be enforced the entire game
- 'Rock, paper, scissors' will determine initial possession of the ball. The referee will oversee the 'rock, paper, scissors' outcome.
- If a team has four or more players available then every player must play at least 4 minutes
- If a team has four or more players available then every player must sit out at least 2 minutes
- The players will make substitutions themselves
- Substitutions may only occur during dead-ball situations
- No stalling is allowed. The referee may implement a 30-second shot clock at his/her discretion
Possession of jump balls will alternate.
- Three seconds in the lane will result in a turnover.
- After an out-of-bounds violation, the ball will be checked behind the three point line.
- In addition to the normal out of bounds lines, the half-court line is also out of bounds.- Intentional fouls will result in 1 point and possession of the ball for the team that was fouled
- No swearing, taunting, or inappropriate verbal or physical behavior. At the referee’s discretion unsportsmanlike play may result in: 1) Warning; 2) Sitting out; or 3) ejection from the game or league.
- If the score is tied at the end of the game then the game will be settled with a free-throw shootout. “Rock, paper, scissors” will determine which team gets possession of the ball first.
PAYMENTS
GOLD Monthly Plan $250
Unlimited group sessions per month
Max 6 players per group sessionIf you want to pay using a credit card or debit card, instead of a PayPal account click "Debit or Credit Card". Your card will be automatically charged monthly.You will receive a confirmation e-mail confirming payment was sent to ACA Investments LLC
SILVER Monthly Plan $120
4 group sessions per monthIf you want to pay using a credit card or debit card, instead of a PayPal account click "Debit or Credit Card". Your card will be automatically charged monthly.You will receive a confirmation e-mail confirming payment was sent to ACA Investments LLC
WEEKLY INSTALLMENT PLAN
Basketball Academy
SESSION ONEFour weekly payments of $45If you want to pay using a credit card or debit card, instead of a PayPal account click "Debit or Credit Card". Your card will be automatically charged monthly.You will receive a confirmation e-mail confirming payment was sent to ACA Investments LLC
One Time Services
Organized Pickup Games

Organized Pick-up Ball with certified referees! Separate games for Middle School and High School ages. AAU/Travel Ball isn't the only way to get better in the Spring and Summer! 15 Player maximum limit so you will never wait more than one game. Reversible jerseys included.The Boys sessions are every Sunday at 4:00pm. Cost is $20 for a single Session. Discount packages are available!
F.A.Q. Organized pickup
- Games are ten minutes.
- Games are running clock except the last minute of the game
- 2 minute breaks between each game
- High school 19'9" three-point arc will be used
- One point per basket inside the arc. Two points per basket outside the arc.
- A player will shoot one free throw after a foul if the player was in the act of shooting.
- A free throw is worth one point if the shooting foul occurs inside or on the three-point arc.
- A free throw is worth two points if the shooting foul occurs outside the three-point arc.
- A free throw is worth one point if the player is fouled while in the acting of shooting and the player still successfully scores a basket.
Bonus Free Throws: One free throw will be given to a player fouled on the fifth team foul and all subsequent fouls by the opponent.
- Intentional fouls will result in 1 point and possession of the ball for the team that was fouled
- No swearing, taunting, or inappropriate verbal or physical behavior. At the referee’s discretion unsportsmanlike play may result in: 1) Warning; 2) Sitting out; or 3) ejection from the gym.
- Tie games at the end of regulation will be decided by sudden death.
Live Stream
Organized pickup
Live Video StreamWatch Past GamesWatch Past HighlightsSkill Development Training
Small Group ScheduleSundays Group II 1:45pm, Group I 2:45pm
Mondays 8:00pm
Saturdays Group II 8:00am, Group I 9:00amOne one one training available by appointment

A.C. Cooley
Basketball Skill Development Coach
DOUBLE FIGURES BASKETBALL CAMP
October 14, 2024Learn how to average double figures (10 or more points a game). We will go over 5 different ways how to score 2 points without being selfish and within the flow of the team offense.MORNING SESSION
8:00 - Registration
9:00 - Warmup/Stretching
9:30 - Scoring Principle #1
9:50 - Scoring Principle #2
10:10 - Scoring Principle #3
10:30 - Scoring Principle #4
10:50 - Scoring Principle #5
11:10 - 3v3 Games
11:50 - Q/A
Noon - End Morning SessionBONUS AFTERNOON SESSION
(Additional $10)
Noon - Bring Your Own Lunch
12:30 - Pickup Games
5:00 - DISMISSAL